News & Events > Marketing & Advertising for your Business

Marketing & Advertising for your Business

9:30am, 28th November 2011

Main House MH.1.11, Newton Park

People often confuse marketing with advertising and vice versa. While both are important, they are very different. Knowing the difference and using your market research can put you on the path to substantial growth for your business. This 3-hour workshop take you through the following issues:

  • What is marketing?
  • Dispelling misconceptions
  • Three approaches to marketing a business
  • Characteristics of a marketing-focused business
  • Using your market research to inform your marketing strategy
  • Systematic marketing planning, implementation and control of a mix of business activities to attract customers
  • Advertising as part of your marketing mix to promote your product/service to existing and potential customers

The insight gained from this workshop will also support anyone preparing to make an entry to Bath Spa University’s Business Enterprise Competition 2011-12.

All current Bath Spa University students are eligible to attend.

Booking

Bookings for this event will be open four weeks before the workshop date and places are available to Bath Spa University students only. Book your place online at Bath Spa Plus.