News & Events > Market Research for your Business

Market Research for your Business

1:30pm, 14th November 2011

Main House MH.G.15, Newton Park

Market research is any organised effort to gather information about markets or customers. It is a very important component of business strategy.  It provides important information to identify and analyse the market need, market size and is a key factor to gain advantage over competitors.  In terms of business planning, once you have discovered what people want, need believe and how they act, you can use it to decide how to market your product or service.

This 3-hour workshop will take you through the practical aspects of:

  • Market research techniques
  • Customer profiling: demographics; purchase behaviour; psychographics
  • Business profiling
  • Competitor analysis
  • Using market information, market segmentation and market trends

The insight gained from this workshop will also support anyone preparing to make an entry to Bath Spa University’s Business Enterprise Competition 2011-12. 

All current Bath Spa University students are eligible to attend.

Booking

Bookings for this event will be open four weeks before the workshop date and places are available to Bath Spa University students only. Book your place online at Bath Spa Plus.